Delivering trusted traditional food products with innovation, excellence, and passion for generations.
Explore ProductsThe Beginning
An early migrant from China, Koh first stepped foot in Singapore in the 1930s, where he rented a small shop space in Jurong, and began manufacturing noodles by hand. He set up his first noodle factory in 1950s when the handcrafted noodle business picked up. And now, the long-standing family-owned business is being run by the 4th generation Koh.
Hup Huat Noodles Pte Ltd's first company in Singapore
Since 1930, Hup Huat Noodles Pte Ltd has been manufacturing quality traditional noodles and other food products. We are a well-reputed noodle manufacturer in Singapore as we only use quality ingredients in our products. We are dedicated to our crafts to bring wholesome, delicious yet affordable food products to the table.
With an established portfolio – more than 80 varieties of noodles and key food products, we are considered a market leader for traditional food products in Singapore. We also serve other markets such as America, United Kingdom and Australia. Our first outlet in Jurong has since evolved into full-fledged manufacturing plant, and we have also accumulated various accreditations and awards along our journey.
Despite being a regional consumer powerhouse, our focus is still on providing the best — ensuring quality products. We ensure that our company values are integrated into the day-to-day business to maintain long-term quality Ultimately, we aim to create sustainable, long-term economic growth, not just for our clients and consumer, but for society as well.
Hup Huat Noodles Sdn. Bhd's first company in Malaysia (Kempas, Johor)
Hup Huat Noodles Sdn. Bhd is a food manufacturing company located at No. 3, Jalan Kempas Lama 2/5, Kempas Lama, 81300 Johor Bahru, Johor. Established on 5 July 2023, the company operates as the first Malaysian branch of Hup Huat Noodles Pte Ltd, with its main headquarters based in Singapore.
Since its establishment, the company has been committed to producing quality food products to meet the growing demand of customers in Malaysia. The company specializes in the production of food products such as yellow noodles and tofu. Currently, the main focus of production is on raw food products, ensuring freshness, quality, and consistency in every product manufactured.
With a dedication to maintaining high production standards and customer satisfaction, Hup Huat Noodles Sdn. Bhd aims to continue growing its presence in the food manufacturing industry while strengthening the trusted reputation established by its Singapore headquarters.
Our commitment towards excellence
"Attaining finest elements to exceed expectations"
“Ensure every traditional craving is met with quality & a nostalgic taste"